Agency owners:
Agency owners:
Agency owners:
Run your firm,
Run your firm,
not its fires
I am a fractional operator and coach for $1-5m agencies.
Clients want more for less, rivals are moving faster with AI, and talent costs climb. For $1–5M agencies, the real growth ceiling is often not sales, it’s operations.
It's getting the right people in the right seats; the right systems, built on the right tech; and the right services that result in measurable outcomes.
I install a firm-wide operating system with clear roles, documented SOPs, and real-time metrics so capacity expands, profits rise, and growth outruns payroll.
I am a fractional operator and coach for $1-5m agencies.
Clients want more for less, rivals are moving faster with AI, and talent costs climb. For $1–5M agencies, the real growth ceiling is often not sales, it’s operations.
It's getting the right people in the right seats; the right systems, built on the right tech; and the right services that result in measurable outcomes.
I install a firm-wide operating system with clear roles, documented SOPs, and real-time metrics so capacity expands, profits rise, and growth outruns payroll.
I am a fractional operator and coach for $1-5m agencies.
Clients want more for less, rivals are moving faster with AI, and talent costs climb. For $1–5M agencies, the real growth ceiling is often not sales, it’s operations.
It's getting the right people in the right seats; the right systems, built on the right tech; and the right services that result in measurable outcomes.
I install a firm-wide operating system with clear roles, documented SOPs, and real-time metrics so capacity expands, profits rise, and growth outruns payroll.
Let me introduce myself
Let me introduce myself
Let me introduce myself
From Agency Operator to Growth Partner
From Agency Operator to Growth Partner
An entrepreneur at heart, in 2018 I acquired equity in a marketing agency, taking over operations. We scaled the agency to become a household name in the B2B technology marketing space, I enabled the original founder to step back from the day-to-day, and in early 2023, we sold the agency.
After the sale, I connected with a new team to acquire several other agencies, quickly scaling the portfolio as we hit the Inc. 5000 and refined what the agencies of tomorrow look like.
Today I partner with professional-service firms that want the same outcome: a scalable, profitable system that feels more like an investment and less like a job.
An entrepreneur at heart, in 2018 I acquired equity in a marketing agency, taking over operations. We scaled the agency to become a household name in the B2B technology marketing space, I enabled the original founder to step back from the day-to-day, and in early 2023, we sold the agency.
After the sale, I connected with a new team to acquire several other agencies, quickly scaling the portfolio as we hit the Inc. 5000 and refined what the agencies of tomorrow look like.
Today I partner with professional-service firms that want the same outcome: a scalable, profitable system that feels more like an investment and less like a job.
Services
Services
Services
What I do to help
What I do to help
What I do to help
"Operations" is an admittedly vague term, and each company has different operational gaps.
For clarity, here's my definition:
Operations is the discipline of designing how the people, process, and tech work together so that top-line growth makes it's way to the bottom line in a sustainable way.
Some examples of what this has looked like for my clients:
Lack of accountability across a team → rebuilt their org chart, defined role-based KPIs, and rolled it out
Need sales, but the team is too busy for more work → built automations for busywork, templatized common deliverables, simplified delivery workflow
High client churn → improved sales <> delivery handoff, adjusted meeting cadences, shifted
Inconsistent service quality → created SOPs, tightened review processes, developed faster feedback look for work
What this work results in:
Lifted EBITDA, turning revenue into real profit
Automated & AI-enabled busywork that drains time
Streamlined delivery so work ships better work, faster
Decreased owner-dependency; teams run the playbook, not you
Being sale-ready (or just stay and enjoy the cash flow)
I don't do "things," I solve problems.
Why not just hire a COO?
Why not just hire a COO?
Why not just hire a COO?
Complexity spikes as revenue climbs, yet a full-time COO only makes financial sense after ~$5M.
The problem is you can't hit that point without tight ops.
I slot in sooner to build the systems, infrastructure, and talent you need to break through that next ceiling.
By the time you hit ~$5M, the machine is humming and the role funds itself.
Let's Work Together
Let's Work Together
Ongoing Coaching
Starting at $2k /mo.
Ops Deep Dive → custom 90-day gameplan
Weekly operator calls to move the needle fast
Unlimited Slack/Email/Loom guidance between calls
Chat Coaching
Fractional COO
Starting at $5k /mo.
Varies
Hands-on fractional leadership
Build or overhaul infrastructure, delivery systems, hiring process, etc.
Improve performance across your team
(I cap this at 2–3 active partnerships to stay focused)
Chat Fractional
Jacob guided me in pricing, packaging and agency operations strategy, pulling from his many years serving tech companies via an agency business model. Jacob is a full-time agency mastermind and strategist
Hal Zeitlin
Founder, CandidLeap
In my humble opinion, Jacob is one of the top 1% experts regarding agency growth.
Bogdan Liutic
3x Founder
If you run an agency, you MUST talk to Jacob!
Jamie Dowis
Co-Founder & Head of Growth at Curio Digital